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SHERMAN, CT – (Marketwire – December 21, 2009) – Europe may still be experiencing the effects of the recession, but continued his trip in March to line up on various and complex markets on the continent, according to survey Industry Travel, PhoCusWright Inc. The changes in the economy and the tourism industry have led to major changes in how consumers shop to shop and travel. PhoCusWright European online travel general publishing fifth examines the dynamics of the line and distribution line travel Travel across the major markets in Europe.

Here are five predictions for the European market for online travel in 2010, the new report:

1. Travel Online represents more than one third of the total European market Travel

While the total market in Europe travel has declined in double digits, leisure and business travel online unmanaged increased slightly in 2009. As the effects of the downturn persists into next year, consumers are increasingly shopping online for better deals. penetration of the Internet will skyrocket from 28% in 2008 to 34% in 2010.

2. Priceline could become the first pan-European OTA

Largo last among the four major global OTA (Expedia, Orbitz and Travelocity for the other three), Priceline has gained ground dramatically since the beginning of the recession and, especially, thanks to the success of its main European acquisition reserve. com. Orbitz travel environment and catch up Venere Expedia, Priceline is poised to become the world number two OTA and perhaps the largest OTA in Europe (if Expedia can have something to say about …).

3. Meta will be in Europe – finally

Trip highly fragmented European online shopping landscape – between OTA and suppliers – could be a fertile ground for meta search. The adoption of the goal in Europe is lagging behind the U.S., but the growing incidence of online shopping causes more consumers to visit sites metasearch when plotting their trips.

4. Germany is gaining ground in the middle of the recession

Heavy huge market online travel in Europe is recovering much of regional market share. The strong cultural affinity to travel the country helping to sustain demand for other European markets weaken. from Germany on the European online travel market will increase from 17% in 2008 to 20% in 2011. Gute Reise!

5. As the major mature markets, all eyes towards the south – and east

The largest European travel market, the United Kingdom, has more than 40% of online penetration. France and Germany are catching up. Now that the ripe fruit is gone, the online travel industry is looking for opportunities in less penetrated markets in Southern and Eastern Europe. Emerging markets such as Poland are perhaps the greatest potential for growth.

PhoCusWright European Online Travel fifth and general publishing individual reports on market share in France, Germany, Italy, Scandinavia, Spain and United Kingdom have data and fundamental analysis to know the dynamics of their market and anticipate the behavior of business. These reports are also included in the European edition of PhoCusWright, a subscription-based annual survey providing data and analysis of the travel industry for Europe.

About PhoCusWright Inc.

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic plotting and tactical choice-making.

PhoCusWright conducts qualitative and quantitative research on the dynamics of the evolution of the influence that the travel, tourism and hospitality distribution. Our market knowledge is the industry standard for segmentation, sizing, forecasting, trends, analysis and behavior of consumers plotting travel. Every day, worldwide, executives, traders, strategists and research professionals from all sectors of industry research for PhoCusWright value chain for competitive advantage.

To complement its primary research in North America and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences and trade shows in the United States and Germany, and works with conferences in Canada, China and Singapore. Industry leaders and analysts of the company bring this intelligence to life through these discussions, sharing thoughts and defining the changing face of business travel.

The company is based in the operations of U.S. Asia-Pacific based in India and local analysts in the five continents.