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Why many technicians do not stop writing Excellent Web Copy

I noticed a disturbing trend lately. Many websites use their technicians to write web copy. Write web copy that music requires a certain talent, and some people are just tone deaf. I know, I’m an amateur guitarist whose musical talent is inherent between Mozart and Roseanne Barr singing the national anthem.

The following tale is about an incident that took place in September 2008 when the economy and the stock market is just beginning to fall into recession. Around September 2008, I joined a website linked social networks to promote my writing. With no experience in large companies, I was there alone, a hermit with body odor. So, I joined some e Marketing Club.

Comments on the club’s Web site E Marketing primarily reflect the taste of months issues, like social networks and strategies for optimizing search engine. In the user profiles are pretentious titles for people who earn their living watching the computer screens. Behind the buzzwords of luxury members announced that they had a lot of shoving shamelessly Quick Eddie Felson that would shame. This group was more than a prostitute with a pimp convention in Las Vegas Shriners.

sad tale



Club bulletin board has been an miserable history. It was something like: “I just launched a campaign for a cruise oldies, amid all this turmoil on Wall Street, the timing could not be worse, Boo, who, what shall I do?”

I crossed this site cruise oldies. At the top of the page a message like this: “Because of the crisis on Wall Street and the economy, we are expanding our return period, blah, blah, blah.” There’s nothing like people to remember that their retirement savings in the bathroom when you try to sell a cruise. Further down the homepage have been warnings that travel insurance was extra. There were warnings that “if is not booked by travel agency and as he was not admitted to concerts. “This is a miser who would be the book cheaper elsewhere cruise, then crash the concert.

He then pulled an email saying something like that. “Do not worry about Wall Street recover with time, and I reckon it will affect demand for the Oldies Cruise, too, etc. Now the terrible news: The issue is shit. Who is the author of The Barber of Donald Trump? Remove the layer of Wall Street ”

No e-mail back mad and outraged that went something like this, “I am copying and compliments on the website. And we have thousands of visitors. The Wall Street was our attempt to be sympathetic useful to our customers during this terrible national tragedy. Sir, you are a miserable meal of blood and tranquility necessary emotional, not your piss and vinegar, etc. etc. ”

I found the pride of the author. A more detailed analysis told me that this guy was a marketing professor with expertise in E geeks, with a group of initials of his name.

How does a professor of marketing if no index on the art of selling and writing?

How does a professor of marketing if no index on the art of selling and writing? This guy could sell me an umbrella, if I was caught in a downpour wearing my best adapted. This is what happens: pocket protectors Geeks have taken over the asylum. Many companies have left the web writing tasks to technicians.

Writing is an art that is like writing in general. If money changes hands to your website copywriting needs. Copywriting is salesmanship, and the art of persuasion. I’m not saying you must use the hard sell or the written equivalent of a charlatan with a polyester suit aloud for people to buy their product. But he must convince.

It is common knowledge that geeks can attract more visitors to your website by providing objective information on a subject and become a source of information without compromise. But the professor had incorrectly applied the thought of being a fantastic source of information and used it to weaken his selling point.

Since then, the first Bible said the garden of Eden journey back extolling the merits of an idyllic, exotic beach and relax. Similarly, the classic cruise website needs to promote the most attractive features of the offer. If you were to buy an SUV the seller does not remember the high price of gas, or comment may be insensitive to sea. It is the same for writing.

The main purpose of writing is to attract the casual reader into reading your copy. It does this by titling weight. Headline are like Dating Game Show. You need a excellent opening line. Lead with your offer more attractive.

Once a excellent title attracts the buyer, research shows they will read long texts and you can provide all the information you need to make a buy. Additional information, or anything that might dilute your message must be in the bottom of your website, or on a linked page. Why include them all? You want to make a honest representation of people who are only comfortable making a buy after having exhausted all the facts. In the cruise oldies Site Rules, refund and additional charges are listed at the top of the page where readers are discouraged from developing countries involved in the first place. If the potential customer is not seduced by a excellent title and a copy of which has never been his for more information. They are gone!

Another common problem with web copy is that many Web sites to discuss the technical characteristics of a product without attracting customers with the benefits of using the product. So what is the judge of the copy work? The percentage of users to buy or do more research, no web hits.

Recession Marketing

People still travel, cruising, and buy products in a recession, even if demand weakens. That’s what advertising maven David Ogilvy said advertising during a recession: “Studies of the last six recessions have shown that companies that cut their advertising budgets achieve greater increases in corporate profits was cut in back. “marketing companies major recession and skills of advertising out of this recession stronger than its competitors.

Not Penny Wise and dollar foolish. Paying a professional writer to write your ads and web copy. Once you have a fantastic sales copy, you can place it on your website, brochure, sales letter, logo, etc. It’s like a utility man in a baseball team. During a recession, which is more vital than ever to use the excellent copy to attract more business.

Since the publication of this article in October 2008 has been the site oldies cruise and noted that new copy here. Most of the copy I criticized has been removed and replaced. Without doubt, the copy has not made enough sales. The lesson for me: I must be more discreet when marketing my services. Being a wise ass seldom bother.

What do I reckon of an oldies cruise? It is a business thought. The possibility of making new friends, and connecting through a common like for music will attract many people to take a cruise. . But, see three ancient armor, trying to harmonize with the Duke of Earl, you’re never on my list.